• Strategic Plan & Committees

  • The Strategic Plan for the San Rafael Chamber of Commerce is coordinated by Chamber committees, divisions, and staff. It helps provide goals, specific tasks and measures of success for the organization. The Strategic Plan is adopted annually by the Board of Directors through Committee Business Plans.

    Interested in joining one of our dynamic committees? Click the link below to sign up.



  • Org Chart SRCC January 2015 with Names-page-0Click here to view our organization chart


  • Ambassadors Committee


    Increase member satisfaction by increasing first year member renewal rates. Grow the Chamber’s membership base and engage new members by increasing coffee and mixer attendance and committee participation.

    Primary Activities and Tasks

    The Ambassadors are the front line and the life blood of the Chamber. First year experience is critical for new members, so ensuring new members recognize all the benefits of the Chamber is pivotal. Also, ensuring a positive, constructive experience is the most beneficial for new, current and prospective members.

    Priority Focus for 2020

    • Continue work to increase Membership retention
    • Look into adding activities for newer members to enable engagement
    • Increase the visibility of the San Rafael Leadership Institute within the Chamber and community

    View Ambassadors Business Plan for 2020

    Meets the first Tuesday of the month at 8am at the Chamber.

    Email Committee Chair Reed Nothwang


  • East San Rafael Working Group


    To promote the importance of East San Rafael to the community’s overall health; foster prosperity and address shared concerns.

    What Do We Mean to the City of San Rafael

    Meets the first Thursday of the month, 10:00am, via Zoom

    Email Committee Chair Stephanie Plante


  • Economic Vitality Committee


    The Committee serves to promote economic vitality within San Rafael. This is exhibited through showing value to our members and to the San Rafael business community by taking actions to support initiatives that strengthen the local economy. Moreover, to determine the obstacles that exist to businesses’ ability to remain, grow and hire in San Rafael by performing business retention and expansion (BRE) interviews.

    Primary Activities and Tasks

    To implement a core element of the Chamber’s mission: “providing a strong voice in support of the economic vitality of our community”. This will aid in the increase in local agency tax revenue resulting from increase in local economic activity. The committee is also dedicated to an increase the number of employment opportunities in San Rafael and the absorption of vacant commercial real estate (reduction of the vacancy rate). Perform a minimum of 100 Business Retention and Expansion interviews annually. Finally, identify examples of successfully helping a local business overcome obstacles or barriers to growing their business in San Rafael.

    Priority Focus for 2020:

    • Be mindful of and help to identify possible trends to communicate to the community and stakeholders
    • Stay informed on Homeless and East San Rafael issues: ‘Kitchen Cabinet’ on East San Rafael issues to make sure the Chamber aids in solutions

    View Economic Vitality Committee Business Plan for 2020

    Meets the second Tuesday of the month at 12pm via Zoom



  • Education Committee


    To act as a catalyst for existing MCOE career-related and pathways programs by facilitating healthy student internship experiences in Marin County. Provide support for the education community that will ensure students attending Marin County Schools and Colleges are prepared and productive participants in a complex, changing, technology-driven society.

    Primary Activities and Tasks

    To identify, promote, and support common educational goals by fostering understanding, cooperation, and collaboration between the business and education communities. Committee recognizes outstanding educators throughout the year by hosting the annual “New Teacher Welcome” Mixer in October and the “Excellence in Education” Award Ceremony at the May Meetup. Committee facilitates successful internships with Marin County businesses for high school and other students. Committee co-sponsors annual Bite of Reality financial literacy program for San Rafael City School District high school students.

    Priority Issues for 2020:

    • Highlight internship matches and broaden the Internship Connection

    View Education Committee Business Plan for 2020

    Meets the first Tuesday of the month at 12pm. Location TBA.

    Email Committee Chair Brad Honsberger


  • Governmental Affairs Committee


    Represent the interests of local business and chamber members to elected officials and governing bodies. Reinforce value to our members and to the San Rafael business community by protecting and promoting their interests, tracking, and taking positions on issues that impact our members and the community.

    Primary Activities and Tasks

    The GAC is responsible for research, evaluation, consideration and providing position recommendations to the full Board on issues and candidates.

    Priority Issues for 2020

    • Keep informed on mounting transportation, housing, and workforce development issues and work towards solutions
    • Influence public policy by inviting elected officials and key stakeholders to meetings and mixers
    • Create a report card on our performance in advocacy to show how effective our advocacy was and what was advocated for
    • Compare elected officials' voting record with Chamber positions to see how each is voting

    View GAC Business Plan for 2020

    Meets the third Tuesday of the month at 12pm via Zoom

    Email Committee Chair Windi Snearly


  • Green Business Committee


    The San Rafael Chamber of Commerce Green Business Committee exists to connect the voice of sustainable business with the Chamber, its members and greater business community, in order to help all these groups gain awareness and progress towards a more sustainable future.

    Primary Activities and Tasks

    Increase the number of Certified Green businesses within the existing SRCC membership. Promote sustainability through training/education/accessible content. Recognize green champions and organizations through managing the Green Business Award application and nomination process. Recommend green business policy positions (initiative or legislation) that are successfully adopted by SRCC Board of Directors. Drive city/county/business network adoption of green business incentives, preferred buying and recognition.

    Priority Issues for 2020

    • Promote the Sustainable Enterprise Conference in October
    • Develop an approved set of Meetup Guidelines for all Chamber mixers
    • Promote educational events and other sustainable groups within the Chamber and other cities
    • Green team members to attend monthly mixers to make new connections and share/highlight green features
    • Adopt-A-Highway cleanups the 4th Saturday of every month

    View Green Committee Business Plan for 2020

    Meets the third Wednesday of the month via Zoom.

    Email Committee Chair Jennafer Anderson Thorpe


  • Health & Wellness Resource Group


    The Health and Wellness Resource Group (HWRG) shows its value to the Chamber and community through a variety of activities. The HWRG organizes, coordinates and participates in events and attracts new members through our events. The HWRG is a valuable educational resource to other Chamber businesses through events focused on general health and wellness issues and topics. Our volunteer-based resource group is committed to its mission as members of the Chamber of Commerce.

    Primary Activities and Tasks

    Build and sustain Chamber membership of health and wellness professionals by offering productive networking opportunities and a support community. Add value for new and current Chamber members by providing health education events and resources that focus on how health and wellness topics can aid their lives and businesses. Provide outreach and educational information to the community at large regarding health and wellness. Support and promote each other’s businesses by learning and understanding what we do and making referrals to each other.

    Priority Issues for 2020:

    • Better integrate Health and Wellness Resource Group into Chamber activities
    • Events should have more of a business feel and relate to the business community. Emphasize how Health and Wellness relates to productivity in the workplace.
    • Participate in more pre-existing Chamber member affiliated Health and Wellness Fairs and events.

    View Health & Wellness Resource Group Business Plan 2020

    Meets the second Monday of the month via Zoom. Currently suspended

    Email Committee Chair Carol Parks


  • Women of Industry Committee


    The Women of Industry celebrates the successful Women Business Owners, Professionals and Entrepreneurs here in Marin County. 

    The honoree for the inaugural Women of Industry 2013 luncheon was Joan Capurro. All proceeds raised at the luncheon go towards a scholarship for one woman to attend the San Rafael Leadership Institute.

    Click here to view the 2020 Women of Industry Business Plan 

    This Women of Industry Committee meets monthly.  Contact the Chamber for details

    Past honorees include: Joan Capurro, Patty Garbarino - Marin Sanitary Service, the late Ann Brebner, Melissa Prandi - Prandi Property Management, Pat Kendall- Kaiser Permanente, Mary Kay Sweeney - Homeward Bound, Stephanie Plante - CPi Developers & Cynthia Murray - North Bay Leadership Council

    Email Leslie Piper