Why a Brand Promises Tend to Drift, and What CEO's Can Do About It.
"Keep your word." "Do what you say you will." Under-promise and over-deliver." Successful executives strive to live these principles every day. And they know that those companies that can make a compelling brand promise and deliver, can dramatically differentiate their firm, engage their employees and reap rewards of higher customer engagement, loyalty, retention, share of wallet, referrals and brand reputation. But when it comes to delivering on brand promises as a business -- many organizations fall short. A recent Gallup study found that only half of 18 million customers surveyed feel companies they buy from keep their promises reliably. With so much to gain, why is performance so uneven? Join us as Ms. Doty leads us in a lively discussion of the challenges of keeping your company's brand promise, and shares a practical tool you can use to target root causes and areas to improve.
Presented by: Institute for Leadership Studies | North Bay Leadership Council | San Rafael Chamber of Commerce | Stanton Chase | CEO Club of Marin | Marin Small Business Development Center
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Event Description:Why a Brand Promises Tend to Drift, and What CEO's Can Do About It.
