• Social Media Marketing

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    Name: Social Media Marketing
    Date: December 6, 2017
    Time: 1:00 PM - 4:00 PM PST
    Event Description:
    Social media marketing offers businesses a great opportunity to engage with their clients, across the entire customer lifecycle, on the social platforms they actively tune into for information. It's critical that, as a business owner/marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your customers.
     Recent social media statistics published November 2016* show that:
     
    • 97 percent of online adults aged 16-64 say they have visited or used a social network within the last month
    • Internet users have an average of 7 social accounts, up from 3 in 2012
    • More than half of online adults (56 percent) use more than one of the five social media platform
    • 8 in 10 internet users globally visit/use social networks on their mobile devices
    • People are most likely to use social media in order to keep up with friends (43 percent) or news (41 percent), or to fill time (39 percent).
    • Around 1 in every 3 minutes spent online is devoted to social networking and messaging, with digital consumers engaging for a daily average of 1 hour and 58 minutes
     
    * Source: Matt Mansfield, Small Business Trends
     During this class, you will learn how to leverage social media to engage with your customers. The topics covered include:
    • How to create a social media marketing strategy
    • How to choose what social media platforms are right for your brand/business
    • What content you need to support your social media marketing
    • How often to post on social media (and how to create a content calendar)
    • How to measure the effectiveness of your social media campaigns
    • What team and tools you need to support your social media strategy
     
    Instructor Chloe Soroquere is a marketing and social media expert who works with startups and established companies to grow their business by helping them design and implement marketing strategies tailored to their markets. 
    Location:
    College of Marin, Indian Valley Campus, BLDG 27, RM 112
    Date/Time Information:
    December 6 2017 1pm-4pm
    Contact Information:
    4157551100
    Fees/Admission:
    Workshop $25
    Register Here
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