Website Strategies and Global E-Commerce

Grow your company’s sales by utilizing website globalization strategies and e-commerce platforms to reach new customers worldwide. As the number of consumers with internet access soars and businesses look to source services and products online, your company can expand its B2C and B2B sales.
 
Learn about:
• Cost-effective ways to better position your firm in the international arena. 
• Website globalization
• Search engine optimization
• Effective ways to make your website “visible” to international customers.
 
Presenter
Carl Miller is the Founder and Managing Director of the Global Retail Insights Network (GRIN), the principal not-for-profit global community for e-commerce professionals. Carl founded the GRIN to help cross-border retailers lead and innovate through knowledge and collaboration. He previously led the retail practice at GlobalCollect (an Ingenico company), where he worked with top retailers, helping them develop global e-commerce strategies.
A successful global retailer in his own right, Carl runs an organization which is a community of small and large companies who share strategies for success. Carl is studying innovation at the Haas School of Business Executive Education program, and has been designated as a 'Top of the List E-Commerce Professional' by the San Francisco Business Times for his innovation around B2C services.
 
Program Schedule
7:00-9:00 a.m.
7:00 a.m.-7:30 a.m. - Registration | Breakfast | Networking
7:30 a.m.-9:00 a.m. - Program
 
Moderator
Cynthia Murray | President and CEO, North Bay Leadership Council
 
Hosted by
Dr. Denise Lucy | Executive Director, Institute for Leadership Studies at Dominican University of California
Elizabeth Krauth | Director, U.S. Commercial Service, North Bay Office at Dominican University of California
 
2016-2017 Season Sponsor
Bank of Marin
 
Presented by
Dominican University of California Institute for Leadership Studies
North Bay Leadership Council
U.S. Commercial Service
 
Community Partners
San Rafael Chamber of Commerce
Small Business Development Center
Stanton Chase