This workshop will explain basic to intermediate principles of SEO so that business owners can transform their websites into lead-generating machines. Attendees will take away:
• strategies to get their websites ranking with both on-page and off-page tactics
• free tools that deliver the best keyword research and tracking
•low-cost ways to build landing pages that attract leads
• a peek at what's most likely to be included in Google's next algorithmic shift
Instructor Ann Grace, principal consultant at Clear Lake Marketing, has been helping businesses grow through strategy-based marketing solutions for 20 years. She lives in San Anselmo, holds an MBA from Columbia, and has worked in the hospitality, healthcare, consulting, technology, media industries.